SEO Vs SEM

I never really thought about it before, but Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are not quite the same thing. SEO is something you do as part of an overall SEM strategy.

The latest Market Position newsletter outlines 5 steps for successful SEM, and looks at things from a strategic perspective rather than a technical one. All simple stuff, but it's good to be reminded of the simple things from time to time.